When you use mobile marketing, you are allowing your adds to reach a brand new audience and introduce them to your products/services. Most people have some type of mobile device these days.
Your printed advertisements should include QR codes for your technologically savvy customers. QR codes are a good way to get people that have smart phones to visit your site. Have the codes printed on posters, brochures, business cards and catalogs. The QR code provides additional information to people that are interested in your business.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Sticking to your mission statement keeps your business focused and efficient.
Make sure you send text messages at reasonable times. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
The most successful mobile marketers start small and then expand their services. You can make use of the same strategy. Through various processes, you will be able to build as large of a network as you want. Make use of every tool possible.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
Mobile websites should use search engine optimization techniques just as larger websites do. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. A recipient may regard it as invasive and pushy. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Making promises and keeping them builds trust among your consumers.
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing has a distinct differential; it knows where you physically are. This gives you new ways to market based on location that you can’t otherwise use. Give some thought to the potential that location-specific marketing strategies present for your business.
The number of mobile devices grows daily, and mobile marketing is growing as well. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. I wish you the best of luck!